On August 5, Portuguese festival Neopop welcomes the legendary German electro pioneers Kraftwerk. Returning to Portugal, Kraftwerk will perform classic tracks from their storied catalog as part of a visionary 3D presentation. Bringing together music and performance art, Kraftwerk 3-D concerts are a true "Gesamtkunstwerk – a total work of art.” The multi-media project Kraftwerk was started in 1970 by Ralf Hütter and Florian Schneider. They set up their electronic Kling Klang Studio in Düsseldorf, Germany, where they conceived and produced all Kraftwerk albums. By the mid 1970’s Kraftwerk had achieved international recognition for their revolutionary electronic ‚sound scapes’ and their musical experimentation with robotics and other technical innovations. With their visions of the future, Kraftwerk created the soundtrack for the digital age of the 21st century.
Their compositions, using innovative techniques, synthetic voices and computerised rhythms, have had a major international influence across an entire range of music genres: from Electro to Hip Hop, from Techno to SynthPop. In their live performances, Kraftwerk – Ralf Hütter, Henning Schmitz, Fritz Hilpert, Falk Grieffenhagen – illustrate their belief in the respective contributions of both man and machine. Now entering its 12th year and taking place in the northern Portuguese region of Viana do Castelo from August 3 to 5, Neopop is Portugal’s premiere festival for electronic music and culture. Its longstanding partnership with Red Bull Music Academy reflects a shared commitment to highlighting the best in electronic music, past and present.